Leadership
has /changed.
Half the job is still people. The other half is now AI.
We coach you on both.
I coach leaders to lead the AI half of the job.
Not to code. Not to become a data scientist. To lead the AI half of every workflow you're already responsible for.

Coach
We raised $9.5 million for TINYpulse. Had Baseline Venture Capital behind us, a real board, and a real team. And for most of that journey, I couldn't tell you the difference between a repository and a folder.
That wasn't laziness. That was just how it worked, until AI made it inefficient. Now every executive faces the same inflection point I did. The wall between leadership and the technical side of the business is coming down, whether you're ready or not.
I coach leaders to get ready. The organizational framework I use is the Four Offices of the Future - Revenue, Talent, Operations, Innovation. Join the Leadership in the AI Era community and work through it with a global cohort of executives.
Two ways in.
Weekly group coaching at $99 per month, or focused private work with Dave by arrangement.
Weekly live sessions
Each week, members submit the AI challenges they're facing. Dave coaches the top topics live. Anyone can join, ask questions, and get real-time guidance on their specific situation.
- Weekly live coaching sessions
- Submit your own topics and questions
- Access to every micro-session and thought leadership archive
- Community of global AI leaders
- Certification program included
One-on-one with Dave
For executives who want focused, private attention on their AI strategy. Dave works directly with you on your roadmap, your team, and your specific business context.
- Dedicated 1:1 sessions with Dave
- Custom AI roadmap for your organisation
- Team coaching and enablement
- Limited availability - enquire first
Heard from the room.
Leaders from across the cohort, in their own words.

TK Nguyen

Field notes.
Serialized builds on one side, standalone essays on the other.
Leverage.
Five AI employees. Two offices. One weekend. 14 days of building a one-person agentic company - and what it proved about how the next decade of work gets built.
Essays on leadership in the 50/50 era.
Frameworks, case studies, and hard-earned insights for leaders navigating the transition from using AI to leading it. The Four Offices. The skill your team actually needs. Why iteration is the secret weapon.
Latest · Using AI was 2025. Leading AI is 2026.
Leadership in the AI Era - a global cohort.
A community of executives coaching each other through the Four Offices framework. Weekly live sessions. A shared archive of what's working. Apply to the Q3 cohort before enrollment closes.