Field
notes.
Frameworks, case studies, and hard-earned insights for leaders navigating the 50/50 era of human + AI work.
All essays
Newest firstThe Other 50% Just Got Bigger
The most automated companies are hiring more expert humans, not fewer. The five-step engine that turns cheap automation into more human work, and why the leader who sets the goals is the half that grows.
Everyone Is Selling Easy. I'm Selling Hard.
A private AI retreat for non-technical founders. Tracy shipped fairpay.website by Day 2. Maureen built a marketing agent team. James returned for a second retreat and is launching Janet.Care in 30 days. Real capability built by your hands.
Everybody Needs a Coach (Including Me)
Every leader you admire is being coached. Most of them by several people. Often for decades. Here is what coaching actually looks like, and what to do about the moments between.
How a Founder Built His Product in 5 Days Instead of 3 Months
James, the founder of Janet.Care, was quoted $300,000 AUD and three to six months for the next phase of his longevity platform. He flew to Vietnam instead. Five days later he was 70% done. He coded it himself.
You Don't Need to Become Technical You Need a Stack
You've been nodding in meetings about AI, code, and MVPs for years. You're not going to learn Python this quarter. You don't need to. You need a stack.
How I Built a Content Studio With Claude Code in One Conversation
I built a multi-brand content production system using Claude Code in a single session. The three-layer framework of context, instructions, and workflow that makes AI content actually sound like you.
FAST Goals: How to Build a Goal System That Doesn't Fade
FAST goals keep OKRs alive. Frequently discussed, Ambitious, Specific, Transparent: the MIT Sloan framework that makes team goals drive behavior past week three.
Your Team Needs This Skill
Leadership used to be 100% people. Now half of your team is AI. Two skills unlock the other 50%: ABC (Always Be Cataloguing) and AI workflow design for business.
I Raised $9.5M and Still Couldn't Read My Own Codebase Then AI Happened
TINYpulse raised $9.5M with top investors. The founder still couldn't read the codebase. Here's what changed when AI collapsed the wall between founders and engineering.
The CMS Is Dead AI Killed It
AI replaced the CMS. Here is the 4-step system non-technical founders use to control their content and ship like engineers. No code required.
Using AI Was 2025 Leading AI Is 2026
The 50/50 Era is here: teams now manage 50% people, 50% AI. Leaders who lead AI--not just use it--will define the next generation of leadership.
The Hotel AI Personalization Gap
Hotels collect guest data but fail to activate it. The AI Personalization Flywheel explains how hotel AI personalization creates real competitive advantage through data-driven experiences.
18 Entrepreneurial Learnings from a Founder Who Built in the World's Toughest Markets
Paul Chu spent 26 years building businesses across six countries. One slide, 18 entrepreneurial learnings, and what each one means for leading in the AI era.
The Four Offices of the Future: Why Your Org Chart Is the Reason AI Isn't Working
95% of companies see no ROI from AI. Not because the technology doesn't work. The Four Offices framework diagnoses where AI should create value and why it currently isn't.
How to Build a Talent System That Actually Scales
A step-by-step framework for building AI-ready talent systems that scale from hiring to retention. Structured interviewing, culture design, and AI tools that work.
Iteration Is the Secret Weapon of AI Power Users
85.7% of high-fluency AI users iterate on outputs. Anthropic's research reveals iteration as the primary difference between marginal and exponential AI value.
Jack Dorsey Layoffs: What 4,000 Cuts Reveal About AI and SaaS
Block cut 40% of its workforce while profitable. Stock jumped 20%. What Jack Dorsey understands about AI disruption that other CEOs are missing about SaaS and workforce strategy.
8 Marketing Trends for 2026 That Actually Matter
Eight marketing trends reshaping how organizations reach and convert customers in 2026. From vibe marketing and digital twins to answer engines and collapsed funnels.
The Leadership Brand You Already Have
Your leadership brand is not what you aspire to be. It is what your team predicts about you under pressure. Learn how to discover, own, and build guardrails around it.
Custom GPTs: How to Build Role-Based AI Assistants
Step-by-step guide to building purpose-built AI assistants with Custom GPTs. Create cognitive infrastructure that scales consistency across your team without engineering.
7 AI Dictation Tools That Actually Work in 2026
Professional AI dictation tools compared: Wispr Flow, Monologue, Superwhisper, and more. Seven reliable speech-to-text tools for technical professional work in 2026.
Google AI Studio and the Hidden Ecosystem
Discover Google's AI Studio ecosystem: NotebookLM, Gemini Gems, Nano Banana, Imagen 3, Whisk, and Opal. Six tools reshaping how AI Officers work and manage complexity.
Interactive AI Avatars for Business
Scale your expertise with interactive AI avatars. Build conversational AI that handles customer support, onboarding, sales, and operations around the clock.
The 50/50 memo.
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