← Blueprints/EO Global, System Architecture
InnovationDiagram

EO Global, System Architecture

Published Apr 3, 2026

EO Global, System Architecture

Three layers, top to bottom. Chapter interfaces (Hivebrite for all 220 chapters, HubSpot Brands for ~60 power users) sit on top of a custom middleware control plane that reads and writes to both data stores, with an API bridge syncing HubSpot deals to Altai.

EO Global, System Architecture Overview

Upper Layer, Chapter User Interfaces

Hivebrite

All 220 Chapters

Chapter Managers and Member Leaders interact with chapter operations, membership data, and community tools through Hivebrite.

Standard, All Chapters

HubSpot Brands

~60 Power User Chapters

Advanced chapters get dedicated HubSpot Brands for marketing, communications, and deeper process management.

  • 1 Core License
  • 1 Sales License
  • 1 Marketing License
EO Global Allocation, ~60 of 220
Surfaced through Middleware
Middleware Layer, Custom Code
{ }

Admin Control Plane

Custom-built middleware that allows authorized admins to read and write data directly into either system. Acts as the integration and management layer between HubSpot and Altai.

Update HubSpot
Update Altai
Read / Write Access
Bottom Layer, Data Stores

HubSpot

Lead to Deal Close
  • Member Acquisition
  • Strategic Alliance Partner Acquisition
  • Non-Member Programs
API
Deal close triggers sync to Altai

Altai

Post-Close Operations
  • Member records
  • Chapter management
  • Post-deal lifecycle