Content Studio, Production Blueprint

The complete production workflow, from idea to published deliverables across all channels. Blog. Social. SEO. Every channel. Every project.

Overview

Content Studio is the content production hub. It defines how content moves from idea to published deliverables. Each project has its own context/ folder (read-only voice, formatting, and channel rules) and content/ folder (output). The workflow handles two content types: blog posts (full post plus all channel deliverables) and standalone social posts.

Active Projects

Select a project at the start of every session. Each has its own context files that define voice, audience, and channel rules.

aio-website (aio-website/)

davehajdu (davehajdu/)

caio-coach (caio-coach/)

edge8 (edge8/)

fab-four (fab-four/)

mahjong-tarot (mahjong-tarot/)

bhutan (bhutan/)

To add a project

Create a subfolder with context/ and content/ directories, then add it to the CLAUDE.md project list.

Entry Point

15.What are you making? Blog (full post plus all channel deliverables) or standalone social?

16.Which project? Select from active projects above.

If intent is obvious from the user's input, confirm and move, don't slow them down.

Blog Workflow

Phase 1: Develop

Intake

Accept the raw idea as-is. Voice transcript, rough note, headline, a few sentences, anything works.

Develop the idea

Ask clarifying questions conversationally. Don't fire them all at once. Goal:

What's the core argument or insight?

Who is this really for?

What should the reader think, feel, or do after reading?

Is there a story, stat, or example that anchors it?

Any angle to avoid or competing take to address?

Style selection

Read context/blog-styles.md. Recommend 3 to 5 best fits with a one-line rationale for each. Confirm before proceeding.

Phase 2: Shape

Outline

Build an outline using the confirmed style as structural guide. Present to user.

Editorial critique (Shipper lens)

Before the user approves the outline, run it through the Dan Shipper lens:

Is the thinking sharp? Does every section earn its place?

Is there filler masquerading as insight?

Does the structure build an argument or just list things?

Is the opening doing real work or is it throat-clearing?

Would a smart, busy reader finish this?

Present together

Present the critique alongside the outline. Suggest cuts, reorders, or sharpening. The user sees both the outline and the editorial notes, then confirms.

Phase 3: Draft

First draft

Write blog.md for the primary project. Read that project's context/channels-and-guidelines.md for voice, audience, and formatting rules.

Universal rules:

800 to 1500 words unless the topic demands more

Subheadings that tell the story on their own

Hook that makes the reader feel seen

Clear takeaway or call to action at the close

Written in the author's voice per the context file

Iterate

Revise based on feedback. Stay in thought leader mode: push back, suggest angles, ask if something is missing. Repeat until user approves.

Approval gate

User explicitly confirms the post is final. Do not proceed without this.

Phase 4: Produce

SEO and AI Search Optimization

Write seo.md with title tag, meta description, primary and secondary keywords, slug, structured data recommendations (FAQ, HowTo, Article schema as appropriate), and AI search optimization: clear entity definitions, direct answers to likely questions, structured headers that LLMs can extract.

Links (5 total per post): Identify 5 link opportunities, a mix of internal and external (authoritative sources). Prioritize internal links. Use descriptive anchor text, not "click here." External links open in new tab.

Patel lens

Apply the Neil Patel lens to the SEO implementation: targeting right keywords, compelling meta descriptions, content structured for both traditional search and AI-powered search (Perplexity, ChatGPT search, Google AI Overviews).

Deliverables

For each selected project, read its context/ and produce:

social.md, posts for all active channels per context rules

vietnamese.md, if the project's context specifies Vietnamese output

circle.html, if a design-system.md exists in the project's context

Save to: {project-name}/content/{post-slug}/

Images

Ask the user: real photos or AI-generated?

Option A, Real photos: User drops photos directly in the post folder. No images/ subfolder.

Option B, AI-generated: Recommend 3 to 5 image styles that fit the post. Options might include: clean editorial illustration, abstract/conceptual visualization, data/diagram style, photorealistic scene, or branded graphic with text overlay.

Confirm a style, then write image generation prompts in Nanobanana JSON format. Save to images.md in the post folder. If a Google AI API key is available, offer to generate directly via the Nanobanana API and save as card.png.

Handoff

Content production is done. User publishes via the website project.

Social Workflow

Standalone Social, Not Derived from a Blog Post

Intake

Accept the idea as-is.

Channel selection

Ask which channel(s). Options come from the selected project's context/channels-and-guidelines.md.

Draft

Write post(s) per channel formatting rules. All drafts in one response.

Iterate

Revise until approved. Stay in the project's voice.

Save

Write social.md to {project-name}/content/{post-slug}/. Use a descriptive slug.

Editorial Lenses

Dan Shipper Lens

Applied at outline, every piece.

Is the thinking sharp? Is every section earning its place?

Is there filler masquerading as insight? Cut it.

Does the structure build an argument or just list things?

Is the opening doing real work or is it throat-clearing?

Would a smart, busy reader finish this?

Are the ideas doing the work, not the adjectives?

Present critique alongside the outline. Suggest specific cuts, reorders, or sharpening.

Neil Patel Lens

Applied to SEO and sales-oriented content. Always applied to SEO implementation (Step 9). Also applied when content has a conversion goal.

SEO Review

Are we targeting the right keywords for this audience?

Is the meta description compelling enough to earn the click?

Would this rank for the queries our audience is actually searching?

Is the content structured for both traditional search and AI-powered search?

Do the 5 links feel natural in context, not forced?

Are internal links prioritized to keep readers on the site?

Is the anchor text descriptive and keyword-relevant (not "click here")?

Sales Content Review

Is the value proposition crystal clear?

Is there a compelling hook?

Are CTAs specific and action-oriented?

Does it build urgency without being manipulative?

Is the reader clear on what to do next?

Production Rules

Read the target project's context/ files before writing anything

Never modify context/ files, they are read-only

If a project's context/ folder is empty, stop and ask the user to populate it first

circle.html only when design-system.md exists in that project's context/

Photos go directly in the post folder, no images/ subfolder

Apply the Shipper lens at outline stage, before drafting begins

Apply the Patel lens only when explicitly sales-oriented or at SEO step

Save output to: {project-name}/content/{post-slug}/

Quick Reference

Blog Flow

Intake → Develop → Style → Outline → Shipper Lens → Draft → Iterate → Approve → SEO (Patel Lens) → Deliverables → Images → Handoff

Social Flow

Intake → Channels → Draft → Iterate → Save

Content Studio, Production Blueprint

AI Officer Institute. One hub, every project, every channel.

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