Content Studio, Visual Workflow
A full walkthrough of the content production pipeline. Entry point and project selection, the blog fork versus standalone social, the four-phase blog workflow, editorial lenses, output files, and the legend.
Content Studio
Production workflow, from idea to published deliverables
Invoke
/studio or /studio blog for caio-coach about...→
Determine
Blog or standalone social? · Which project?
Path A
Blog
Full post + SEO + all channel deliverables + images. 4 phases, 12 steps.
Path B
Standalone Social
Own idea, not derived from a blog. 5 steps.
Blog Workflow
Develop
01
Intake
Raw idea in any form, voice note, rough note, headline
02
Develop
Clarifying questions: core insight, audience, takeaway, anchoring story
03
Style
Recommend 3 to 5 from the 20-style catalogue. Confirm before proceeding
Shape
04
Outline
Build outline using confirmed style as structural guide
05
Shipper Lens
Editorial critique: sharp thinking? Every section earns its place? Cut filler.
Draft
06
First Draft
Write blog.md using project context, voice, audience, formatting
07
Iterate
Revise on feedback. Push back, suggest angles, thought leader mode
08
Approve
User confirms final. Gate, do not proceed without approval
Produce
09
SEO & AI Search
seo.md, keywords, meta, structured data, AI search optimization. Patel lens review.
10
Deliverables
social.md, vietnamese.md, circle.html, per project context
11
Images
Real photos or AI-generated? If AI: pick image style, write generation prompts.
12
Handoff
Done. User publishes via the website project.
Social Workflow (Standalone)
01
Intake
Idea, hot take, observation
02
Channels
Pick from project's active channels
03
Draft
All channel drafts in one response
04
Iterate
Revise until approved
05
Save
social.md to content folder
Editorial Lenses
Dan Shipper Lens
Applied at outline, every piece
Is the thinking sharp? Does every section earn its place? Is there filler masquerading as insight? Does the structure build an argument or just list things? Would a smart, busy reader finish this?
Neil Patel Lens
Applied to SEO + sales-oriented content
SEO: right keywords, compelling meta, structured for traditional search and AI-powered search (Perplexity, ChatGPT, AI Overviews). Sales: clear value prop, specific CTAs, urgency without manipulation.
Output Files, {project}/content/{post-slug}/
Not every project produces every file. Outputs depend on what is defined in the project's context/, dashed borders are conditional.
blog.md
Full blog post, always
social.md
Channels defined in project context
seo.md
SEO + AI search, always
images.md
If user chooses AI-generated images
*.jpg / *.png
If user chooses real photos
vietnamese.md
If project context specifies Vietnamese
circle.html
If project has design-system.md
Legend
Shipper lens, editorial critique
Patel lens, SEO & sales review
Approval gate
Image decision point
Conditional output