End-to-end process for producing five platform-ready outputs from a single piece of thought leadership, every time.
Quick Summary
- Weekly idea pitch kicks off every cycle
- Four-phase interview, create, save, deliver
- Five outputs: Circle, Wix, Facebook, LinkedIn, X
- Runs in ad hoc mode or routine (scheduled) mode
How This Workflow Runs
Every post follows the same four-phase process. The only variable is whether a human or the AI kicks it off. Either way, the output is identical: five complete, platform-ready files saved in a dated folder.
Mode 1, Ad Hoc
Mode 2, Routine (Scheduled)
The HTML file for Circle is the canonical version. Everything else adapts from it: same content, different format and voice for each platform.
Four Phases, Every Time
Follow these phases in order. Do not skip the idea pitch step or the quality check at the end.
Weekly Idea Pitch
Before any post is created, five content ideas are generated for the week. Dave reviews and selects one (or reorders priority). This ensures every post is intentional, not reactive.
The Interview
Four questions, answered in order. In ad hoc mode, the human answers. In routine mode, the AI answers. Nothing is created until all four are resolved.
Create All Five Outputs
All five outputs are produced from the interview answers. Each adapts the same core content for a different platform, audience, and format.
Save and Deliver
All files are saved to a dated folder. The folder name becomes the post's permanent reference. Nothing is posted until Dave has reviewed and approved.
YYYY-MM-DD Blog Title/What Every Idea Pitch Must Include
Each of the five weekly ideas must be documented with these fields before it is presented for review. Incomplete pitches will not be considered.
Working Title
A draft title that captures the angle. Does not have to be final. Should be specific enough to distinguish this idea from others. Required.
Core Insight
1 to 2 sentences. What is the claim, argument, or lesson? This becomes the thesis of the post. Must be specific, not a topic but a take on a topic. Required.
Suggested Framework
One of the five formats: Step-by-Step, Thesis/Manifesto, Listicle, Case Study, or Comparison. Include a one-sentence reason for the choice. Required.
Strategy Type
Label which of the four topic strategies this idea uses: A (Core Framework Riff), B (Trend Reaction), C (Workshop Insight), or D (Career/Skills Angle). Required.
Single Takeaway
One sentence. What should the reader remember after closing the tab? This is the post's north star and will be used verbatim in the delivery checklist. Required.
Why This Week
One sentence explaining the timeliness or relevance. Could be a trend, a recent workshop, a recurring question, or a gap in recent content. Strategy B must cite a real source. Required.
If the idea reacts to a news trend, it must cite a real, verifiable source in the "Why This Week" field. Do not fabricate events or reference unnamed reports. If you cannot verify it, switch to Strategy A, C, or D.
Four Topic Strategies
Rotate across all four strategies over each week. Do not use the same strategy more than twice in a row. Every idea pitch must be labeled with its strategy type.
Core Framework Riff
Pick one AIO concept and go deeper. Examples: the Four Offices, the 50/50 split, the workflow pattern (Trigger, Data, Classify, Route, Respond, Action, Log), basic vs. smart workflows, documentation as build spec, the AI Officer role, five-step program design, data readiness, user adoption, or the talent gap.
Trend Reaction
Search for AI news from the past 48 hours. Frame the AIO perspective on it. Must cite a real, named source. Do not fabricate events or assume what a report says: read it first.
Workshop Insight
Write as if Dave just ran a session. A common founder mistake, a question that always comes up, a surprising exercise result. If inventing specific details (country, attendee count), flag them clearly in the review notes so Dave can verify before publishing.
Career and Skills Angle
Write for the LinkedIn audience: skills AI Officers need, how to break into AI leadership, what job seekers should understand about AI in business. Frame everything as actionable career advice, not abstract commentary.
The Five Blog Frameworks
Every post uses exactly one framework. The framework is chosen during the interview phase. Do not use the same framework more than twice in a row, rotate across all five over a week.
Five Platform Outputs
Every run produces all five files: circle.html, wix.md, facebook.md, linkedin.md, tweet.md. Each has specific rules. Violations of the rules below are not style preferences, they directly affect platform reach and formatting.
No links in the post body, ever. Links kill organic reach. The link goes in the first comment only, noted as [Link in first comment] at the end of the post.
Must include three required hashtags on every post: #aiofficercertification, #leadershipintheaiera, #theother50%, plus 1 to 2 topic-specific tags.
Must be under 280 characters and stand completely alone without context. No links in the tweet body, post the link as a reply.
Quality Checklist
Run this checklist on every post before it leaves the folder. If any item fails, fix it before marking the post ready.